In our digital world, print is still the first means by which most people will see your company. A corporate I.D. is imperative in distinguishing yourself from the competition. Even if you are not trying to stand out from the crowd, you must build a form of identification with which your clients can associate you.

Don't underestimate the need for experience when it comes to printed materials. Your designer must know the medium, or the results can be costly. For instance, understanding the ins and outs of how the actual printing process works can tremendously increase productivity and decrease cost.